Velmora

Chapter III · The Wardrobe

Fewer, better things.

A wardrobe is not a collection. It is a small, well-kept estate of garments that know one another.

Loro Piana CashmereHarris TweedSea Island CottonIrish LinenSilk TwillMerino WoolCamel HairBridle Leather
Loro Piana CashmereHarris TweedSea Island CottonIrish LinenSilk TwillMerino WoolCamel HairBridle Leather

The Governing Principles

I

Nothing loud

No logos, no exclamations. If a garment introduces itself before you do, it does not belong.

II

Everything considered

Cloth before colour, cut before cloth. A thing is chosen for how it will age, not how it photographs.

III

Worn exactly right

The finest coat worn carelessly is merely expensive. Velmora composes; you simply arrive.

From the Lookbook

Deep green tailored coat with a cream cashmere scarf in a wood-panelled library
The library coat — forest green, double-faced wool
Cream linen shirt, dark green wool blazer and leather loafers on a walnut table
A Tuesday, composed — Irish linen and tweed
Camel hair overcoat and forest green scarf before a stone estate
The estate overcoat — camel hair, worn a lifetime
Gold wristwatch, signet ring, green silk pocket square and tortoiseshell sunglasses on linen
The details — gold, silk and tortoiseshell

Yours could look like this.

Membership is extended gradually, in the order requests are received.

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